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Tag Archives: marketing
Social ads – fear and self-loathing in Facebook-land
Forrester recently did a presentation on Facebook marketing, i.e., an argument for social ads. Forrester’s research is useful. Its insights can be a bit suspect though. The recent Facebook presentation is the red-headed stepchild I’ll be picking on today; an … Continue reading
Posted in Just BS
Tagged advertising, facebook, marketing, social ads, social networking
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Facebook… now with better ads!
We have now hit a point in time in which advertising is positioned as a value-add, not to marketers, but to users. I can’t say I’m not intrigued by the concept, if only to see if people will buy the … Continue reading
Posted in Just BS
Tagged advertising, facebook, google, marketing, microsoft, web 2.0, yahoo
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You get 5 seconds to make an impression, if you don't, you can die now
Approach a random person in a supermarket, in a church, in a club. You get 5 seconds to make an impression. In that 5 seconds, you can be confident, funny, interesting, mysterious, compelling and win your target’s interest or you … Continue reading
Audience generated content – a year and a half in review
Entering the Conversation: Audience-Generated Content is the title of a white paper I co-wrote with a colleague, Arch Dumenigo, with special contributions from Jason Snyder and Jedd Davis, a lifetime ago… the chart data’s from July, but I think the … Continue reading
File this under brain-dead obvious
Marketers are finding that Second Life isn’t the second coming. Who would have thought that a situation where a “game” with no point, with companies putting up home fronts with no point would lead to a user experience that ultimately … Continue reading
Big vs. Small, the advertising agency experience
About a month and a half ago, I started work at Digitas Health after a 3 year stint at an agency called SFGT.My main reason for deciding to work at DH was because it was a big company, a subgroup … Continue reading
Plaxo 3.0, first impressions are a !@&*$
Plaxo’s been a company I’ve been watching for a while now. In fact, ever since it’s “evil” days. Unfortunately for them, that was my first and lasting impression of them. Subsequent apologies notwithstanding. So while I thought the concept was … Continue reading
A bad ad campaign that's successful for all the wrong reasons is still a bad ad campaign
I’m sure there were a few business and communications goals when Ask.com launched their new “algorithm” ad campaign in March/April (I think). Increase share of searches (ideally stealing from Google, since the whole algorithm campaign seems tailor made for targeting … Continue reading