Plaxo’s been a company I’ve been watching for a while now. In fact, ever since it’s “evil” days. Unfortunately for them, that was my first and lasting impression of them. Subsequent apologies notwithstanding. So while I thought the concept was interesting and probably useful, it wasn’t useful enough to overcome my fear that I’d get spammed or that my privacy would be breached in some way. Regardless of whatever legalese was theoretically protecting my rights. But now with version 3.0, the functionality has seemed to have reached the point where the usefulness has overcome my rational (or irrational) fears. It’s taken more than a year and I’m still a bit leery, but sort of like making the trade off between a risky investment and a high return, I’m willing to take the plunge.Lesson learned? Nothing groundbreaking, but if I was doing a startup, I’d make sure that first impression was fan-fricking-tastic.