Monthly Archives: July 2007

If advertising is your business model, then you don't have a business model

Posted on July 28, 2007 by bsizzle

I get the impression that every new startup’s business model is based on the assumption that they’ll get enough traffic to become profitable via advertising. In fact, Facebook’s whole multi-billion dollar valuation seems to be based on the assumption that … Continue reading →

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File this under brain-dead obvious

Posted on July 15, 2007 by bsizzle

Marketers are finding that Second Life isn’t the second coming. Who would have thought that a situation where a “game” with no point, with companies putting up home fronts with no point would lead to a user experience that ultimately … Continue reading →

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Big vs. Small, the advertising agency experience

Posted on July 5, 2007 by bsizzle

About a month and a half ago, I started work at Digitas Health after a 3 year stint at an agency called SFGT.My main reason for deciding to work at DH was because it was a big company, a subgroup … Continue reading →

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